In conjunction with tonight’s season 2 premier, the creators of Rick and Morty have launched what’s being called the world’s first Instagram game, the Rickstaverse. The game is a click-through Easter Egg hunt through dozens of Instagram accounts full of comic strips, videos, and jokes.
Here’s a video of Rick walking you through how the game works and promising superfans and pedants that nothing is canon. Personal favorites from the game, include the Jerrygotchi (where you can have your Jerry digipet do things like make breakfast and take a nap), the Jack Chick tract parodies Mortytracts, and video where you see how Gazorpians interact with other Plutonians and other creatures from the show.
Because of the Instagram format I thought it was easier to navigate on a computer, than on the actual Instagram phone app, but otherwise it’s a pretty great use of the platform, and I’d love to see some more of it from people who are using it to create their own stories, rather than as a supplement to their entertainment product.